How Maldives is promoting healthy lifestyle choices to reverse the NCD burden

For Ali Mohammad, a 33-year-old property management worker who started smoking in his teens, the saying ‘health is wealth’ has special significance. After Maldives hiked import duties on tobacco products to 60% of retail price in May 2017, Ali made a potentially life-saving decision. “My health and pocket were suffering,” he explained. “Obviously, this was becoming a more and more costly habit for me. I decided to quit.” That is exactly the response Maldives’ Ministry of Health set out to encourage. As Health Minister Abdulla Nazim Ibrahim emphasized on World No Tobacco Day, “Smoking brings nothing but harm to everyone,”…